I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
On Friday, I presented at BMA Blaze, the Business Marketing Association's annual conference. I delivered a mini-keynote and then led a panel In the Moment: How and Why to Do Real-Time B2B Marketing with:
This weekend I got my Open Water Scuba certification at Ocean Frontiers Ltd. in the Cayman Islands. I chose Ocean Frontiers because I connected with them on Facebook at the suggestion of a friend and then wrote about how the Ocean Frontiers Green Short Challenge is a terrifi...
Last month I delivered my TEDx talk The Need to Explore.
I'll tell you up front, it's not easy.
I get pushback from many entrepreneurs and business owners as well as CMOs in larger businesses about the idea of using inbound marketing because they see the investment in people to create content as a barrier. They say things like: "I cannot find money in my budget to spen...
The video of my talk was just posted to the TEDx YouTube channel.
I get several hundred pitches a week from well-meaning PR people.
Gareth Fairhurst, a local councillor on Wigan Council, has used online communications and social media, including his blog, Twitter @cllrgwfairhurst, and Facebook to communicate with his constituents in Standish, a village in Greater Manchester, England.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
