--- title: LeVar Burton on the intersection of education and technology image: https://www.davidmeermanscott.com/hs-fs/file-1605467850-jpg/blog-files/6a00d83451f23a69e20192abfa62d3970d-500wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2013/07/levar-burton-on-the-intersection-of-education-and-technology.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # LeVar Burton on the intersection of education and technology July 12th, 2013 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1605467850-jpg/blog-files/6a00d83451f23a69e20192abfa62d3970d-500wi.jpg?width=500&height=399&name=6a00d83451f23a69e20192abfa62d3970d-500wi.jpg) I had an opportunity to spend a few minutes with Emmy and Grammy award winning actor and entrepreneur LeVar Burton after a taping an episode of Bryan Elliott’s [Behind the Brand](http://behindthebrand.tv) show. It was a fun group that also included Mike Rowe from television’s *Dirty Jobs*. LeVar Burton got his start at age 19 playing the young Kunta Kinte in the fabulously successful 1977 ABC television miniseries *Roots*. He also played Lt. Commander Geordi La Forge in *Star Trek: The Next Generation* and has appeared in many other movies and TV shows. He’s known to millions of kids as the host of the PBS children's program *Reading Rainbow*. Like me, LeVar is also a supporter of the [Astronaut Scholarship Program](http://astronautscholarship.org) and Apollo space geek. In this video interview, I ask about LeVar’s newest entrepreneurial venture: the new digital version of [Reading Rainbow](http://www.rrkidz.com) available on the iPad. LeVar is passionate about the intersection of education and technology. We also discuss social media - [@levarburton](https://twitter.com/levarburton) has 1.7 million Twitter followers - and how social media can be used as a tool to reach mothers who might purchase the Reading Rainbow app for their kids. And I had to ask him about space exploration too! Direct link to [LeVar Burton on the intersection of education and technology](http://youtu.be/IVqIBnAL9yA) on YouTube. Thanks to Bryan Elliott for having me on the show. It was a fun day indeed. [![Behind the Brand](https://www.davidmeermanscott.com/hs-fs/file-1605467850-jpg/blog-files/6a00d83451f23a69e20192abfa62d3970d-500wi.jpg "Behind the Brand")](http://freshspot.typepad.com/.a/6a00d83451f23a69e20192abfa62d3970d-pi) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Buyer Persona ](https://www.davidmeermanscott.com/blog/topic/buyer-persona) [ Case Studies ](https://www.davidmeermanscott.com/blog/topic/case-studies) [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Books ](https://www.davidmeermanscott.com/blog/topic/books) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/story%20time%20shutterstock_2078659261.jpg?width=1500&height=999&name=story%20time%20shutterstock_2078659261.jpg) ### The Story Customers Tell Themselves May 6th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-story-customers-tell-themselves) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg?width=1386&height=935&name=Kamala%20Harris%20is%20a%20Bob%20Marley%20fan-1.jpg) ### Kamala Harris Told Me She’s a Music Fan and Is Especially Fond of Bob Marley October 7th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/kamala-harris-told-me-shes-a-music-fan-and-is-especially-fond-of-bob-marley) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Sphere.jpg?width=1500&height=1125&name=DMS%20Sphere.jpg) ### Dead & Company at Sphere Las Vegas July 22nd, 2024|1 min read ](https://www.davidmeermanscott.com/blog/dead-company-at-sphere-las-vegas) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Trump%20Biden%20shutterstock_2384408337.jpg?width=1500&height=1000&name=Trump%20Biden%20shutterstock_2384408337.jpg) ### US Presidential Debate: Hype, Spin, Memes, and Newsjacking June 24th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/us-presidential-debate-hype-spin-memes-and-newsjacking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_573409429.jpg?width=1500&height=1000&name=shutterstock_573409429.jpg) ### What’s Your Goal? 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