I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Rabid collectors in virtually any field are unquestionably experts. Providing content to a community of collectors is an especially tricky undertaking because of the level of expertise already attained. CollectSPACE has done a terrific job building a portal for collectors of...
I spoke at the Gilbane Conference on Content Management Technologies on a panel called Using Content Management Technology to Increase Revenue. The panel was expertly moderated by Scott Abel, Content Management Strategist and producer of The Content Wrangler. I kicked off wi...
I was lucky enough to be one of a select few closed beta testers of Seth Godin's new Squidoo. Now the beta test is open to anyone. As the Squidoo folks say "Everyone’s an expert on something." And now that the beta is open you can be to. Just go to Squidoo.com and sign up. I...
I spoke at the Gilbane Conference on Content Management Technologies this past week. There were several interesting panel discussions on the question of blogs and wikis. Basically, everyone wants to know if blogs and wikis are enterprise ready. What whould we make of corpora...
On Tuesday December 6, 2005 at a little past 10:00AM Pacific time I will be appearing live on the NBC-TV affiliate in the San Francisco area to talk about my book Cashing in with Content and Internet marketing.
I will be participating on a panel at the Gilbane Conference on Content Management Technologies in Boston. My session is on Wednesday November 30 at 2:00PM is called Using Content Management Technology to Increase Revenue.
I've talked a lot about how a corporate blog can help an organization to get noticed through being part of the online conversation and helping with search engine marketing. However, another great use of a corporate blog is to quickly respond to other bloggers in a crisis sit...
The rules for press releases have changed. But most old-line PR professionals and nearly all PR agencies don't even know it yet. The change has been slow and imperceptible and practitioners adhering to the old rules either don’t know about the new rules or they won’t change....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
