I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
On Tuesday December 6, 2005 at a little past 10:00AM Pacific time I will be appearing live on the NBC-TV affiliate in the San Francisco area to talk about my book Cashing in with Content and Internet marketing.
I will be participating on a panel at the Gilbane Conference on Content Management Technologies in Boston. My session is on Wednesday November 30 at 2:00PM is called Using Content Management Technology to Increase Revenue.
I've talked a lot about how a corporate blog can help an organization to get noticed through being part of the online conversation and helping with search engine marketing. However, another great use of a corporate blog is to quickly respond to other bloggers in a crisis sit...
The rules for press releases have changed. But most old-line PR professionals and nearly all PR agencies don't even know it yet. The change has been slow and imperceptible and practitioners adhering to the old rules either don’t know about the new rules or they won’t change....
Sure, "Don't trust an advertising agency to build your Web site" is a sweeping generalization. While some advertising agencies may build great sites, the majority fail big time and their clients suffer as a result.
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news...
I was cleaning out a desk drawer the other day and I found my copy of Netscape 1.0 for Windows evaluation software. I would have gotten this in mid-1995. It reminded me how far we have come in just ten years. Hmm... ten years in Internet life must be like a hundred in dog ye...
In the world of corporate blogging (heck any blogging), authenticity is a must. Posts must come from the passion of someone who cares deeply about a subject.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
