I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
I ran across a terrific post from Andy Monfried by way of Steve Johnson. In the post You ain't gonna learn what you don't want to know Monfried talks about his love of rare rock concert DVDs. He's written eloquently about the phenomenon of great content being great no matter...
I participated in a half hour discussion about how smart marketers are using press releases to reach buyers directly. The discussion is available as a podcast. The other two participants are David McInnis, CEO of PRWeb and Brian Clark of Copyblogger. It was a fun chat and I ...
One of the best jobs ever was the six years that I spent in working for Knight-Ridder in Asia. When I was a kid (28 years old) I was the first marketing person hired by KRI in Asia (based in Tokyo) and held the position of Asia Marketing Director (based in Hong Kong) when I ...
A lively discussion over at Jonathan Kranz blog about writing articles for the Web. Jonathan is the author of Writing Copy for Dummies and he always has smart things to say about Web content.
Brian Clark over at copyblogger has written a great complimentary ebook called Viral Copy: Trading Words for Traffic. I really like this ebook because it clearly lays out the links between blogging and viral marketing. Brian is a terrific writer and he makes his ebook fun to...
For years, I've been talking about how Web content helps to sell any product or service. I just love how great content brands an organization as a trusted resource that compels people to action: to buy, subscribe, or donate. And great content means that interested people ret...
PRWeb announced today in a press release the availability of inbound TrackBack pings within press releases. PRWeb is the first press release newswire to enable and encourage press release interaction and commentary from the blogosphere.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
