I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
I am having fun "hosting" a special week on the International Association of Online Communicators blog. Lots of good dialog is happening.
This week I am hosting a discussion on the IAOC blog on direct-to-consumer press releases. IAOC is the International Association of Online Communicators, a terrific organization that focuses on, well, online communications. Please take a look at the discussion and please jum...
I spoke at the International Newsletter & Specialized-Information Conference yesterday. My friend Debbie Weil, author of the eagerly anticipated Corporate Blogging Book (due out in August) and I delivered a tag-team presentation called "Using Content to Sell Content: How...
Now that the Spring conference season is in full swing, I have been traveling a lot as I present at events in cities all over the US. Anyone who is on the road often, staying in hotels 50 or 100 nights a year knows that the little things are important. For me, interesting st...
Several weeks ago I received a pre-publication copy of Bryan & Jeffrey Eisenberg's fantastic new book Waiting for your Cat to Bark? The book is due to be released on June 13 and is available on a pre-order basis on Amazon.
Here at the SIIA Content Forum (where I'm speaking this afternoon), Chris Anderson, Editor-in-Chief of Wired Magazine and author of the upcoming book "The Long Tail: Why the Future of Business Is Selling Less of More" is presenting the luncheon keynote. My friend Ken Doctor ...
I'm at the SIIA Content forum in San Francisco. Amazingly my flight from Boston arrived a half hour early, so I'm able to catch all of the afternoon panels today. I'm presenting tomorrow at a session called Search Workshop for Publishers. I'm having fun chatting (and trading...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
