I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm messing about with some thoughts about marketing prior to 1995 (my line in the sand for the start of broadly accessible public Web) and what such an understanding teaches us about the wrong way to market online. I'm convinced that successful marketing on the Web is drama...
I just heard the news that Vocus, a company that provides software tools for PR pros to manage relationships with the media has acquired PRWeb, a pioneer in direct-to-consumer news release distribution.
I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help!
RSS feeds are increasingly a terrific way for a company to target specific customers and for consumers to select only the content that interests them, turning organizations of all kinds into a true Long Tail marketers.
Recently two sites that I use each and every day have "upgraded" the web user interfaces. For sites that people rely on multiple times per day, these are not trivial changes. Are the upgrades better for me? I don't know—time will tell. It takes a while to get used to these t...
I'm a fan of The Long Tail. As alert readers of this blog may remember, I've been interested in Chris Anderson's ideas long before the book was published.
Many companies develop expensive online and offline advertising programs designed to drive traffic to their Websites. And these days it seems as if most organizations are spending money on search engine marketing, especially Google AdWords and Yahoo Search Marketing. Billion...
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
