e-book from Ardath Albee: Why Naked CRM Doesn’t Work

August 21st, 2006

0 min read

Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work.

Great title, don’t you think?

In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web interface can maximize CRM value when used to nurture leads until triggering events lead to conversion and how to utilize actionable knowledge in combination with CRM to streamline sales processes through increased collaboration.

Albee also writes the excellent Marketing Interactions blog. Check it out.

David Meerman Scott

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

Topics:

Case Studies

Marketing

e-book from Ardath Albee: Why Naked CRM Doesn’t Work

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