I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Although I've been researching and writing my new book The New Rules of Marketing and PR for a few months now, it's only been a few days since I've been blogging snippets of the book for comment. What fun. Thanks to everyone who has read and commented so far. Remember, you h...
Public Relations was once an exclusive club. PR people used lots of jargon and set strict rules that needed to be followed. If you weren't part of the "in crowd," PR seemed like an esoteric and mysterious job that required lots of training, sort of like Space Shuttle astrona...
I got an email from a PR agency last week that opened: "Dear %firstname%":
I'm a contributing editor at EContent Magazine. As a result I receive hundreds of press releases a week via email from well-meaning PR people who want me to write about their widgets. Guess what? In five years, I have never written about a company based on a press release th...
I'm messing about with some thoughts about marketing prior to 1995 (my line in the sand for the start of broadly accessible public Web) and what such an understanding teaches us about the wrong way to market online. I'm convinced that successful marketing on the Web is drama...
I just heard the news that Vocus, a company that provides software tools for PR pros to manage relationships with the media has acquired PRWeb, a pioneer in direct-to-consumer news release distribution.
I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help!
RSS feeds are increasingly a terrific way for a company to target specific customers and for consumers to select only the content that interests them, turning organizations of all kinds into a true Long Tail marketers.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
