I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
A: What's your budget?
Here's an essay that will appear in my book The New Rules of Marketing and PR.
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
This morning the Boston Globe ran an excellent article on page one of the business section by Hiawatha Bray called A 'Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions. Thanks Hiawatha for quoting me in the article.
On the speaking circuit and via my blog, I am often asked to critique marketing programs, Web sites, and blogs. My typical response, "What’s the goal?" often throws people off. It is amazing that so many marketers' and PR people's goals don’t mesh with organizational goals. ...
In The Corporate Book: Absolutely Everything You Need to Know to Get It Right, Debbie Weil has produced the perfect how-to. I consider myself an advanced blogger (two years of dedicated blogging) yet I still learned a great deal from the book. I had the pleasure of co-presen...
Marketers at the most successful organizations specifically design Web content to draw buyers into the sales cycle. People considering a purchase always go through a thought process prior to making a decision. In the case of something simple and low cost, say deciding to dow...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
