I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and branding you or your organization as a leader in the process.
Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work. Great title, don’t you think? In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web inter...
Many say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read m...
I was alerted to the press release boilerplate of a company called webMethods. Here’s an example release on the company web site. Can you tell me what the company does?
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
I use my full name, David Meerman Scott, for search engine marketing purposes. I carve out my niche online with my full name. There are many David Scotts out there and it gets confusing online. There's a bunch of famous David Scotts including one who walked on the moon as co...
The frustration of relying exclusively on the media to deliver your organization's messages is long gone. Yes, mainstream media is still important, but today smart marketers craft compelling messages and tell the world directly via the web. The tremendous expense of relying ...
E-books are great content. I've often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
