I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
Sure online content in all its forms – web sites, ebooks, white papers, direct-to-consumer news releases, podcasts, blogs – drives buyers to action. There is no doubt that online content turns browsers into buyers. But for many companies and individuals, Web content has a po...
Ever seen "press clips" or "advertising awards" on a company's balance sheet? Of course not because clips and awards are not company goals.
Companies with large budgets can't wait to spend the big bucks on slick TV advertisements. It's like commissioning artwork. TV ads make marketing people at larger companies feel good. But broadcast advertisements from the TV-industrial complex don't work so well anymore. Whe...
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and branding you or your organization as a leader in the process.
Congratulations to Ardath Albee, President of Einsof, Inc. for writing an e-book called Why Naked CRM Doesn't Work. Great title, don’t you think? In Why Naked CRM Doesn’t Work: Maximize CRM Value With An Interactive Sales Portal, Albee does a good job showing how a web inter...
Many say you shouldn't give away your work for free if you wish to sell it. Nonsense. Seth Godin has got a big idea with his new book Small is the New Big. This entire book of riffs already exists for free in places such as on Seth's blog or via his Squidoo lens. I've read m...
I was alerted to the press release boilerplate of a company called webMethods. Here’s an example release on the company web site. Can you tell me what the company does?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
