I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In technology businesses, the biggest companies are rather arrogant when it comes to marketing, aren't they? For years, marketing at big tech companies like Microsoft has been about letting customers know when the new product release is ready and then sitting back and taking...
David Hamm, Director of Global Marketing Communications & Advertising at Factiva, a Dow Jones and Reuters Company posted this great analysis of elevator advertising. It is worth a read of you've ever wondered how elevator advertising works or thought of trying it. As man...
As I continue to say to anyone who will listen (or read) press releases are one of the best ways companies can reach buyers directly.
Oh, how I love to receive advance copies of books. It makes me feel special to read something and perhaps begin to use some great ideas before the book goes on sale and others have a chance.
This weekend I went to the Nantucket Air Show, featuring the U.S. Navy Blue Angels flight demonstration team. The Blue Angels (and the Air Force Thunderbirds) are truly impressive, not only as an awesome display of precision flying, but also as a terrific marketing tool.
Yesterday I had the pleasure of being a guest speaker at the CCNMatthews and Market Wire sales and marketing conference.
For content that is best delivered via audio or for buyers who prefer to listen to audio content, podcasting is obviously essential. For example, many politicians and churches podcast so that supporters can keep up with speeches and sermons when they can’t hear them live. Wh...
This morning I had the pleasure of presenting "The New Rules of Marketing and PR" to a group of 100 senior marketing leaders who attended Hanley Wood's American Housing Conference in Chicago. The professionals attending the full conference include Building Product Manufactur...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
