I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
You gotta love this one--it's the Web 2.0 Bullshit Generator (TM). Just click the button and get some Web 2.0 hype. I just generated the classic phrase "integrate viral podcasts" -- an instant classic if I've ever seen one. Try it for yourself.
I am the featured guest on the next Guerrilla Marketing Association Expert Interview -- this Wednesday, October 18. I'll be interviewed by Roger C. Parker, bestselling author and coach, and we will discuss how marketers use web content and news releases to reach buyers direc...
Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006. While the phrases that are overu...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
Yesterday I was chatting with my friend Jonathan Kranz, author of Writing Copy for Dummies (love his tagline by the way—"smart clients turn to this dummy"). Since we have four books between us, as usual we got on the subject of books and publishers and agents. As I started t...
Here is another fascinating case study that will appear in my upcoming book The New Rules of Marketing and PR.
As millions of people use the Web for doing detailed research on products and services, getting involved in political campaigns, joining music and film fan clubs, and reviewing and discussing hobbies and passions, they congregate in all kinds of online places. The technologi...
As the 2006 political season moves into the home stretch, my friend Colin Delany editor in chief at epolitics.com has released a terrific new free e-book Online Politics 101: The Tools and Tactics of Online Advocacy to help campaigns useful ideas on how to spread the word on...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
