I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As I've said many times on this blog, smart marketers understand buyers, and many build formal buyer personas for their target demographics. It can be daunting for many of us to consider who, exactly, is visiting our site. But if we break the buyers into distinct groups and ...
Wikis are started by an organization as thought leadership content because it wants to be seen as an important player in a distinct marketplace.
Nearly all of my many speaking gigs are either for private corporate audiences or are part of larger conferences in far-flung places that require an investment of several thousand dollars for a ticket.
Brevity: "the attribute of being brief or fleeting."
As many smart marketers know, a well crafted white paper, e-book, or Webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of thought leadership based Web content brands a company, a consultant, or a nonprofit...
One of the reasons why I love Web marketing is that the tools, techniques, and content are constantly evolving. This stuff is more art than science, and your buyers reward creativity by responding to your online efforts. But the Web moves very quickly. Just when you figured ...
Marketing and PR people have a collective difficulty getting our departmental goals in sync with the rest of the company. And our management teams go along with this dysfunction. Think about the goals that most marketers have. They usually take the form of an epic to-do list...
Many readers of my blog and my most recent book Cashing in with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers know that I insist (and often rant incessantly) about content as the most important aspect of a Web site, ebook, white paper...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
