I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As many smart marketers know, a well crafted white paper, e-book, or Webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of thought leadership based Web content brands a company, a consultant, or a nonprofit...
One of the reasons why I love Web marketing is that the tools, techniques, and content are constantly evolving. This stuff is more art than science, and your buyers reward creativity by responding to your online efforts. But the Web moves very quickly. Just when you figured ...
Marketing and PR people have a collective difficulty getting our departmental goals in sync with the rest of the company. And our management teams go along with this dysfunction. Think about the goals that most marketers have. They usually take the form of an epic to-do list...
Many readers of my blog and my most recent book Cashing in with Content: How Innovative Marketers use Digital Information to turn Browsers into Buyers know that I insist (and often rant incessantly) about content as the most important aspect of a Web site, ebook, white paper...
I just finished reading the fun and fast book What No One Ever Tells You About… Blogging and Podcasting by Ted Demopoulos. This is a great read for anyone looking for some encouragement and case examples of real people who blog and podcast. Unlike some books that focus on ce...
Often people ask me: "How do you recommend that I create an effective ____?" (fill in the blank with blog, podcast, white paper, e-book, e-mail newsletter, Webinar, etc.). While the technologies for each form of online content are a little different, the one common aspect is...
After getting tired of paying exorbitant fees to market and advertise his business, Grant D. Griffiths, a Kansas family and divorce lawyer, started his blog in March 2005. "Prior to starting the blog, I did lots of yellow page advertisements," Griffiths says. "The costs were...
I was interrupted by a phone call from a PR agency staffer last week. Here is what I remember him saying. (There was a lot of gobbledygook in his pitch that I didn't understand.):
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
