I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've often written about the online media room as a terrific form of marketing to reach your buyers directly. The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. However, ...
This is a fun virtual "getting to know you" blogger game. Since I've been tagged, I'll post five things most people don’t know about me below. I'll then tag five other bloggers and encourage them to do the same. Thanks for including me Tony!
Time Magazine Person of the Year is You
Interruption marketing sucks. But what's worse is when a company that you do business with deems it important to interrupt you with unwelcome marketing messages that you cannot stop and that annoy you so much that you seek to do business elsewhere.
The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. In some organizations this page is simply a list of news releases with contact information for the organization's PR pe...
Here’s some very smart online marketing at work. Just minutes after its release to the public, Vivisimo, a provider of search software and expertise, has made the Iraq Study Group report fully searchable and free to the public. This demo showcases the Vivisimo Velocity Searc...
You know when The New York Times writes about a technology issue, it is a big deal. In an article today called Spam Doubles, Finding New Ways to Deliver Itself, Brad Stone describes the newer techniques of "image spam" (using just an image and not any text that anti-spam sof...
If you are developing a news release program to reach buyers directly, you need to think like a publisher and understand your audience first and then set about to satisfy their informational needs.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
