I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....
Smart organizations are using RSS (Really Simple Syndication) to easily update prospects, customers, investors, and the media, but too few organizations are using this really simple marketing technique for sharing valuable information.
How cool. My Web Ink Now blog is a finalist in the SIIA Codie Awards for 2007 in the category of Best Media Blog.
Early this morning, Sasha over at a new blog called Werebu (where business meets the web) set himself a very interesting Search Engine Optimization challenge. He has chosen a phrase to optimize on marketing blog and he’s chosen a blog to compare against -- mine! I want to th...
This morning, I was poking around for ideas for my column in EContent Magazine. I decided to visit the Microsoft online media room so I went to Google and typed in "microsoft press." Entering a company name and the word "press" almost always works to get me to a company's pr...
I've often written about the online media room as a terrific form of marketing to reach your buyers directly. The online media room (sometimes called a press room or press page) is the part of your organization's Web site that you create specifically for the media. However, ...
This is a fun virtual "getting to know you" blogger game. Since I've been tagged, I'll post five things most people don’t know about me below. I'll then tag five other bloggers and encourage them to do the same. Thanks for including me Tony!
Time Magazine Person of the Year is You
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
