I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Big News. The cover for my newest book The New Rules of Marketing and PR is finalized and I really like it!
Readers of this blog know that I am a huge fan of news releases as a form of Web content. News releases are used by smart organizations to reach buyers directly. And when a news release is interesting, timely, intriguing, or titillating it can often prompt blog posts.
It's award and list season! At the turn of the year people and organizations publish "best of" lists and in my opinion, this is terrific as a PR and viral marketing tool. I admit that I do check these things out a lot. As thought leadership (if the lists are well presented) ...
Yesterday was the second monthly meeting of the Social Media Club Boston. You could say it was the Todd and Todd show— Todd Van Hoosear of Topaz Partners hosted the event in his famously engaging style and the guest speaker was Todd Defren, Principal of Shift Communications....
Smart organizations are using RSS (Really Simple Syndication) to easily update prospects, customers, investors, and the media, but too few organizations are using this really simple marketing technique for sharing valuable information.
How cool. My Web Ink Now blog is a finalist in the SIIA Codie Awards for 2007 in the category of Best Media Blog.
Early this morning, Sasha over at a new blog called Werebu (where business meets the web) set himself a very interesting Search Engine Optimization challenge. He has chosen a phrase to optimize on marketing blog and he’s chosen a blog to compare against -- mine! I want to th...
This morning, I was poking around for ideas for my column in EContent Magazine. I decided to visit the Microsoft online media room so I went to Google and typed in "microsoft press." Entering a company name and the word "press" almost always works to get me to a company's pr...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
