---
title: Social media style book event with Michael Raynor for The Strategy Paradox
image: https://www.davidmeermanscott.com/hs-fs/file-1074613679-jpg/blog-files/strategy_paradox.jpg
---

[Skip to main content](https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html#maincontent)

[ «  View All Posts ](https://www.davidmeermanscott.com/blog)

# Social media style book event with Michael Raynor for The Strategy Paradox

 March 16th, 2007

 0 min read

 By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott)

![](https://www.davidmeermanscott.com/hs-fs/file-1074613679-jpg/blog-files/strategy_paradox.jpg?width=250&height=383&name=strategy_paradox.jpg)

Deloitte Consulting LLP is cleverly hosting a meet up and [social media style book launch](http://strategyparadox.pbwiki.com/Boston) in Boston on Tuesday, March 27 for [Michael Raynor](http://www.michaelraynor.com/index.html), author of The Strategy Paradox. Raynor will be at Vintage Lounge amid free drinks and snacks, happy to share his thoughts on the book and engage in any conversation participants would like.

[![Strategy_paradox](https://www.davidmeermanscott.com/hs-fs/file-1074613679-jpg/blog-files/strategy_paradox.jpg?width=250&height=383&name=strategy_paradox.jpg "Strategy_paradox")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2007/03/16/strategy_paradox.jpg)

I really like the idea of using online media in the form of a Wiki to market a book and offer an offline event as an opportunity for mere mortals to have very casual access to a business guru. What other offline events could be marketed this way?

Unfortunately, I will be speaking at a conference in Scottsdale AZ and unable to attend myself. But if you are in the Boston area, [sign-up for the free event on the wiki. ](http://strategyparadox.pbwiki.com/Boston)

[Here is a review of The Strategy Paradox from the Financial Times.](http://www.ft.com/cms/s/f53891f0-cc50-11db-a661-000b5df10621.html)

<https://www.davidmeermanscott.com/blog/author/david-meerman-scott>

[ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott)

David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire.

 Connect: 

<https://www.facebook.com/dmscott> <https://www.linkedin.com/in/davidmeermanscott/> <https://twitter.com/dmscott> [mailto:david@freshspot.com](mailto:david@freshspot.com)

 Topics:

[ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media)

[ Book Reviews ](https://www.davidmeermanscott.com/blog/topic/book-reviews)

[ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing)

 Don't forget to share this post:

<https://www.facebook.com/sharer/sharer.php?u=https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html> <https://www.linkedin.com/shareArticle?url=https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html&title=Social+media+style+book+event+with+Michael+Raynor+for+The+Strategy+Paradox&summary=+> <https://twitter.com/intent/tweet?text=Social+media+style+book+event+with+Michael+Raynor+for+The+Strategy+Paradox&url=https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html> <https://pinterest.com/pin/create/button/?url=https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html&media=http://cdn2.hubspot.net/hub/413105/file-1074613679-jpg/blog-files/strategy_paradox.jpg&description=+>

## Related Articles

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg)

### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA

 April 11th, 2026|0 min read 

](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg)

### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch

 February 3rd, 2026|0 min read 

](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png)

### Don’t Fly Wizzness Class Video from Dave Carroll

 October 29th, 2025|0 min read 

](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg)

### Pulling Back the Curtain to Show What Happens Behind-the-Scenes

 October 15th, 2025|0 min read 

](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg)

### The Fandom Playbook: My New Book and Companion AI Chatbot

 September 24th, 2025|0 min read 

](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg)

### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart

 June 24th, 2025|0 min read 

](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg)

### Comments Are the Key to LinkedIn Engagement

 January 29th, 2025|0 min read 

](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg)

### Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers

 November 21st, 2024|0 min read 

](https://www.davidmeermanscott.com/blog/brewing-authenticity-how-kolkata-chai-co.-uses-instagram-to-reach-interested-buyers)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/boring%20robots.png?width=1432&height=899&name=boring%20robots.png)

### Your Original Content Plus AI Equals Sparkle-Darkle

 August 13th, 2024|0 min read 

](https://www.davidmeermanscott.com/blog/your-original-content-plus-ai-equals-sparkle-darkle)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20at%20Fenway.jpg?width=1256&height=843&name=Jesse%20at%20Fenway.jpg)

### Fans First Banana Ball Delights at Sold Out Fenway Park Game

 June 10th, 2024|0 min read 

](https://www.davidmeermanscott.com/blog/fans-first-banana-ball-delights-at-sold-out-fenway-park)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/blog.jpg?width=1193&height=792&name=blog.jpg)

### Why You Need a Blog in the Age of AI and Social Networking

 September 5th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/why-you-need-a-blog-in-the-age-of-ai-and-social-networking)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Threads.jpg?width=2350&height=1574&name=Threads.jpg)

### Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance

 July 14th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/metas-threads-social-text-app-unlikely-to-topple-twitters-dominance)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20and%20YWS%20in%20Scotland.jpg?width=1500&height=1125&name=DMS%20and%20YWS%20in%20Scotland.jpg)

### How Instagram Got Us to the Castles of Scotland

 May 24th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/how-instagram-got-us-to-the-castles-of-scotland)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stoned%20Immaculate.jpg?width=1259&height=827&name=Stoned%20Immaculate.jpg)

### Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona

 March 14th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/modern-day-hippies-meet-stoned-immaculates-unique-buyer-persona)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scotus.jpg?width=1070&height=715&name=Scotus.jpg)

### Important Artificial Intelligence Case to be Argued in the US Supreme Court Today

 February 21st, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/important-artificial-intelligence-case-to-be-argued-in-the-us-supreme-court-today)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/man%20with%20typewriter.jpg?width=1189&height=788&name=man%20with%20typewriter.jpg)

### Unlocking the Potential of AI for Use with Your Own Content

 February 8th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/unlocking-the-potential-of-ai-for-use-with-your-own-content)

[![Aaron Silidker showing people how to use ](https://www.davidmeermanscott.com/hs-fs/hubfs/RoamRig%20van%20conversions.jpg?width=2566&height=1556&name=RoamRig%20van%20conversions.jpg)

### How RoamRig Built A Successful Business With Facebook Groups

 January 10th, 2023|0 min read 

](https://www.davidmeermanscott.com/blog/how-roamrig-built-a-successful-business-with-facebook-groups)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/free%20speech.jpg?width=2210&height=1404&name=free%20speech.jpg)

### Free Speech

 November 29th, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/free-speech)

[![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg)

### No Way Mastodon Will Kill Twitter

 November 10th, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png)

### Baseball That Puts Fans First! Banana Ball from The Savannah Bananas

 August 31st, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/baseball-that-puts-fans-first-banana-ball-from-the-savanah-bananas)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/Twitter%20Blue.jpg?width=2160&height=1301&name=Twitter%20Blue.jpg)

### Twitter Blue Subscription Service

 June 29th, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/twitter-blue-subscription-service-now-available-in-usa)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20metaverse%202.jpg?width=1500&height=1009&name=DMS%20metaverse%202.jpg)

### What the Heck is the Metaverse? And Should You Care?

 June 1st, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/what-is-the-metaverse)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg?width=2160&height=1440&name=2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg)

### How Silver Oak Cellars Created Passionate Fans Over Fifty Years

 May 18th, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/how-silver-oak-cellars-created-passionate-fans-over-fifty-years)

[![](https://www.davidmeermanscott.com/hs-fs/hubfs/SCOTT_pb_3D_rev.png?width=1293&height=2430&name=SCOTT_pb_3D_rev.png)

### 8th Edition of The New Rules of Marketing & PR Publishes Today

 May 3rd, 2022|0 min read 

](https://www.davidmeermanscott.com/blog/8th-edition-of-the-new-rules-of-marketing-pr-publishes-today)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "David Meerman Scott",
    "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott"
  },
  "datePublished" : "2007-03-16T14:04:22.000Z",
  "headline" : "Social media style book event with Michael Raynor for The Strategy Paradox",
  "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1074613679-jpg/blog-files/strategy_paradox.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png"
    },
    "name" : "David Meerman Scott"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.davidmeermanscott.com/#person",
  "@type" : "Person",
  "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.",
  "email" : "mailto:David@DavidMeermanScott.com",
  "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg",
  "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ],
  "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ],
  "name" : "David Meerman Scott",
  "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ],
  "url" : "https://www.davidmeermanscott.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@id" : "https://www.davidmeermanscott.com/#website",
  "@type" : "WebSite",
  "author" : {
    "@id" : "https://www.davidmeermanscott.com/#person"
  },
  "name" : "David Meerman Scott",
  "potentialAction" : {
    "@type" : "SearchAction",
    "query-input" : "required name=search_term_string",
    "target" : {
      "@type" : "EntryPoint",
      "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}"
    }
  },
  "url" : "https://www.davidmeermanscott.com"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "David Meerman Scott",
    "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott"
  },
  "dateCreated" : "2014-09-10T21:46:23",
  "datePublished" : "2007-03-16T10:04:22-0400",
  "description" : "",
  "headline" : "Social media style book event with Michael Raynor for The Strategy Paradox",
  "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1074613679-jpg/blog-files/strategy_paradox.jpg" ],
  "inLanguage" : "en-us",
  "keywords" : [ "Social Media", "Book Reviews", "Marketing" ],
  "learningResourceType" : "article",
  "name" : "Social media style book event with Michael Raynor for The Strategy Paradox",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png"
    },
    "name" : "Freshspot Marketing LLC"
  },
  "timeRequired" : "0 minutes",
  "url" : "https://www.davidmeermanscott.com/blog/2007/03/social_media_st.html"
}
```