Book Reviews | Corporate blogging
I just finished reading the fun and fast book What No One Ever Tells You About… Blogging and Podcasting by Ted Demopoulos. This is a great read for anyone looking for some encouragement and case examples of real people who blog and podcast. Unlike some books that focus on celebrity bloggers such as Bob Lutz, GM Vice Chairman and his Fast Lane blog, Ted profiles "regular people" and also spends some time on other aspects of blogging such as why you should be monitoring blogs to find out what people are saying about you and your organization and its products and services.
With real-life advice from 101 people who successfully leverage the power of the blogosphere, the book is made up of very short chapters that can be devoured on planes, trains, and hopefully not while you're driving your automobile (but as a passenger is OK). The book is best read it in snippits.
Ted has a blog The Ted Rap: Ted Demopoulos' thoughts and musings on Technology, Business & Their Intersection that you should check out for more details.
Disclaimer: I am profiled in chapter 31 "Marketing with Content: Don’t interrupt people; instead, attract them with value." Thanks for including me, Ted.
Blog on.
