I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.
Every salesperson loves leads. And marketing people spend lots of effort providing them. But too often, there's an artificial demarcation between the role of sales and that of marketing. This is especially true in B2B marketing and also in my favorite dysfunctional industry:...
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
PRWeb announced a new Technorati tagging widget. The tagging feature is part of the press release submission form, making it easy to create Technorati tags in press releases.
Many companies devote extensive resources to their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company website. Consider re-writing your press releases into an easy-to-read paragraph or two and pos...
One of the simplest ways to build an effective website or to create great marketing programs using online content is to target specific buyer personas. Yet most websites are big brochures that do not offer specific information for different buyers.
According to analyst firm SiriusDecisions, during the last five years; the average sales cycle has gotten 22 percent longer. There's no doubt that it is more difficult for B2B companies, particularly those with complex sales cycles, to make the numbers. Into this environment...
It's Friday, the last day of my week as discussion leader on the the International Association of Online Communicators blog. Thanks to the thoughtful people who have left dozens of comments and trackbacks.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
