I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many companies devote extensive resources to their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company website. Consider re-writing your press releases into an easy-to-read paragraph or two and pos...
One of the simplest ways to build an effective website or to create great marketing programs using online content is to target specific buyer personas. Yet most websites are big brochures that do not offer specific information for different buyers.
According to analyst firm SiriusDecisions, during the last five years; the average sales cycle has gotten 22 percent longer. There's no doubt that it is more difficult for B2B companies, particularly those with complex sales cycles, to make the numbers. Into this environment...
It's Friday, the last day of my week as discussion leader on the the International Association of Online Communicators blog. Thanks to the thoughtful people who have left dozens of comments and trackbacks.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
I am having fun "hosting" a special week on the International Association of Online Communicators blog. Lots of good dialog is happening.
This week I am hosting a discussion on the IAOC blog on direct-to-consumer press releases. IAOC is the International Association of Online Communicators, a terrific organization that focuses on, well, online communications. Please take a look at the discussion and please jum...
I spoke at the International Newsletter & Specialized-Information Conference yesterday. My friend Debbie Weil, author of the eagerly anticipated Corporate Blogging Book (due out in August) and I delivered a tag-team presentation called "Using Content to Sell Content: How...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
