I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My blog has been dark for several weeks because I took my family to the countryside of France. Every now and then I need to go completely unplugged, a wonderfully unusual experience.
Great to see that representatives from three of the four biggest search engines are on the same stage here at the Buying & Selling econtent Conference. Yahoo is missing unfortunately. I was hoping one of the search guys would toss a pie at another, or maybe pull a stun g...
Today at the Buying & Selling eContent Conference in Scottsdale, Pam Springer, CEO of ECNext released a terrific e-book called Search Engine Marketing for Publishers: the art of being found online. The e-book is free and no registration is required. I'm looking forward t...
I want to know what you think about blogs in the enterprise and what questions you have on this often controversial topic. This Monday April 10 I am moderating a panel at the Buying & Selling econtent Executive Conference in Scottsdale. This year’s conference theme is Th...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
I ran across a terrific post from Andy Monfried by way of Steve Johnson. In the post You ain't gonna learn what you don't want to know Monfried talks about his love of rare rock concert DVDs. He's written eloquently about the phenomenon of great content being great no matter...
I participated in a half hour discussion about how smart marketers are using press releases to reach buyers directly. The discussion is available as a podcast. The other two participants are David McInnis, CEO of PRWeb and Brian Clark of Copyblogger. It was a fun chat and I ...
One of the best jobs ever was the six years that I spent in working for Knight-Ridder in Asia. When I was a kid (28 years old) I was the first marketing person hired by KRI in Asia (based in Tokyo) and held the position of Asia Marketing Director (based in Hong Kong) when I ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
