I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've been talking about the power of Web content as viral marketing for ages. It's an obsession of mine and the subject of my latest dead tree book: Cashing in with Content.
Yesterday, Berkshire Hathaway announced that the company has agreed to buy press release distribution service, Business Wire.
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, I just published a complimentary e-book called: The new rules of PR: How to create a press release st...
There are very few publications for senior marketing people, either Web-based or in print. So it is sad that CXO Media announced on the CMOMagzine Web site that it will suspend publication of CMO Magazine with its January 2006 issue.
Rabid collectors in virtually any field are unquestionably experts. Providing content to a community of collectors is an especially tricky undertaking because of the level of expertise already attained. CollectSPACE has done a terrific job building a portal for collectors of...
I spoke at the Gilbane Conference on Content Management Technologies on a panel called Using Content Management Technology to Increase Revenue. The panel was expertly moderated by Scott Abel, Content Management Strategist and producer of The Content Wrangler. I kicked off wi...
I was lucky enough to be one of a select few closed beta testers of Seth Godin's new Squidoo. Now the beta test is open to anyone. As the Squidoo folks say "Everyone’s an expert on something." And now that the beta is open you can be to. Just go to Squidoo.com and sign up. I...
I spoke at the Gilbane Conference on Content Management Technologies this past week. There were several interesting panel discussions on the question of blogs and wikis. Basically, everyone wants to know if blogs and wikis are enterprise ready. What whould we make of corpora...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
