I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people ask me why I use my middle name in my professional endeavors. It's simple: There are so many David Scotts out there! I felt it was important for search engine marketing purposes that I am unique on the Web so six years ago I started adding Meerman to my bio and b...
Since I published my book Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers, many people have asked me about the process of writing and getting published and if the hard work is worth it. I always say that, for me, it was ...
Flipping the Funnel, is a great new ebook from Seth Godin which was just published today. The ideas Seth presents about using Web content are spot on. And I am flattered that my blog and my Squidoo lens: Web Content that Sells are mentioned in Flipping the Funnel (on page 15...
I like writing about rock band Web sites. For one, well… I like music and am plugged into my iPod a lot. But more importantly, a rock band Web site has to be really good in order to stand out. I was recently introduced to a band called The Alternate Routes and I not only lik...
I've been talking about the power of Web content as viral marketing for ages. It's an obsession of mine and the subject of my latest dead tree book: Cashing in with Content.
Yesterday, Berkshire Hathaway announced that the company has agreed to buy press release distribution service, Business Wire.
The Web has changed the rules for press releases. The thing is, most old-line PR professionals just don’t know it yet. But YOU need to understand the new rules. To help you, I just published a complimentary e-book called: The new rules of PR: How to create a press release st...
There are very few publications for senior marketing people, either Web-based or in print. So it is sad that CXO Media announced on the CMOMagzine Web site that it will suspend publication of CMO Magazine with its January 2006 issue.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
