I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For years, I've been talking about how Web content helps to sell any product or service. I just love how great content brands an organization as a trusted resource that compels people to action: to buy, subscribe, or donate. And great content means that interested people ret...
PRWeb announced today in a press release the availability of inbound TrackBack pings within press releases. PRWeb is the first press release newswire to enable and encourage press release interaction and commentary from the blogosphere.
Many people ask me why I use my middle name in my professional endeavors. It's simple: There are so many David Scotts out there! I felt it was important for search engine marketing purposes that I am unique on the Web so six years ago I started adding Meerman to my bio and b...
Since I published my book Cashing in with Content: How innovative marketers use digital information to turn browsers into buyers, many people have asked me about the process of writing and getting published and if the hard work is worth it. I always say that, for me, it was ...
Flipping the Funnel, is a great new ebook from Seth Godin which was just published today. The ideas Seth presents about using Web content are spot on. And I am flattered that my blog and my Squidoo lens: Web Content that Sells are mentioned in Flipping the Funnel (on page 15...
I like writing about rock band Web sites. For one, well… I like music and am plugged into my iPod a lot. But more importantly, a rock band Web site has to be really good in order to stand out. I was recently introduced to a band called The Alternate Routes and I not only lik...
I've been talking about the power of Web content as viral marketing for ages. It's an obsession of mine and the subject of my latest dead tree book: Cashing in with Content.
Yesterday, Berkshire Hathaway announced that the company has agreed to buy press release distribution service, Business Wire.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
