I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Seth Godin is innovating again. The founder of Yoyodyne (which he sold to Yahoo in 1998), the creator of “Permission Marketing” and author of “All Marketers are Liars” is launching a new venture called Squidoo. What’s really interesting to Web marketers and bloggers is that ...
I spent the past two days at the Software Marketing Perspectives Conference & Expo. The conference brought together "leading experts in high-technology product management" and marketing to "transform your business to the next level" and was organized by Software Magazine...
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The good news ...
Yesterday I participated in the terrific Factiva Forum, a Leadership Technology Conference for select executives from Factiva client companies. The room was buzzing all day as Factiva clients were thrilled to get out of the office and do some big thinking around the issues.
Kudos to the smart marketers at Alacra.
Long complex sales cycles often confuse marketing people. Marketers at companies with long sales processes, such as software and technology companies, usually just focus on the top part of the sales funnel, mistakenly believing that their only job is to “generate leads.” The...
The Corporate Weblog is now used by savvy marketing and public relations professionals as a way to communicate directly with journalists and influence their stories.
The Rolling Stones kicked off their 2005-2006 World Tour this week in Boston. I was lucky enough to score great seats for both shows at Fenway Park (14th row for opening night and 4th row last night). So how did a mere mortal get access to great seats without having to mortg...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
