I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Sure, "Don't trust an advertising agency to build your Web site" is a sweeping generalization. While some advertising agencies may build great sites, the majority fail big time and their clients suffer as a result.
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale, with long decision making cycles and multiple buyers that need to be influenced. The good news...
I was cleaning out a desk drawer the other day and I found my copy of Netscape 1.0 for Windows evaluation software. I would have gotten this in mid-1995. It reminded me how far we have come in just ten years. Hmm... ten years in Internet life must be like a hundred in dog ye...
In the world of corporate blogging (heck any blogging), authenticity is a must. Posts must come from the passion of someone who cares deeply about a subject.
Seth Godin is innovating again. The founder of Yoyodyne (which he sold to Yahoo in 1998), the creator of “Permission Marketing” and author of “All Marketers are Liars” is launching a new venture called Squidoo. What’s really interesting to Web marketers and bloggers is that ...
I spent the past two days at the Software Marketing Perspectives Conference & Expo. The conference brought together "leading experts in high-technology product management" and marketing to "transform your business to the next level" and was organized by Software Magazine...
Savvy marketing professionals understand that sales and marketing must work together to move prospects through the sales pipeline. This is especially important in the complex sale with long decision making cycles and multiple buyers that need to be influenced. The good news ...
Yesterday I participated in the terrific Factiva Forum, a Leadership Technology Conference for select executives from Factiva client companies. The room was buzzing all day as Factiva clients were thrilled to get out of the office and do some big thinking around the issues.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
