--- title: "Gilbane Conference: Using Content Management Technology to Increase Revenue" --- [Skip to main content](https://www.davidmeermanscott.com/blog/2005/11/gilbane_confere.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Gilbane Conference: Using Content Management Technology to Increase Revenue November 23rd, 2005 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) I will be participating on a panel at the [Gilbane Conference on Content Management Technologies](http://www.lighthouseseminars.com/gilbane_boston_05/GeneralInformation.html) in Boston. My session is on Wednesday November 30 at 2:00PM is called [Using Content Management Technology to Increase Revenue](http://www.lighthouseseminars.com/gilbane_boston_05/SessionDescriptions.html#mm1).
 The panel will be moderated by Scott Abel, Content Management Strategist, [The Content Wrangler](http://www.thecontentwrangler.com/) and will also include Brad Rosenthal, Director of Internet Strategy, Thrifty Car Rental, speaking on "Leveraging ECM as the Cornerstone of an International e-Commerce Effort," and David Terry, VP, Sales & Marketing, Hot Banana Software Much of the "irrational exuberance" of the dotcom boom was due to unrealistic expectations about the ability of personalization and Web commerce applications to dramatically increase sales - the mistake was to confuse the actual long term promise with severely limited short term deployments. The promise is still there and it is getting easier to benefit from commerce-oriented Web applications as enterprises, vendors, and consultants all gain experience with both the technology and the way customers use the Web. Today there are many successful e-commerce deployments, and this session will present enlightening examples. This should be a great session. I'm fascinated with how content technology can help marketers to create better Web sites and I am looking forward to hearing from the other panelists. If you are in Boston for Gilbane, please stop by and say hello. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. 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