I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Long complex sales cycles often confuse marketing people. Marketers at companies with long sales processes, such as software and technology companies, usually just focus on the top part of the sales funnel, mistakenly believing that their only job is to “generate leads.” The...
The Corporate Weblog is now used by savvy marketing and public relations professionals as a way to communicate directly with journalists and influence their stories.
The Rolling Stones kicked off their 2005-2006 World Tour this week in Boston. I was lucky enough to score great seats for both shows at Fenway Park (14th row for opening night and 4th row last night). So how did a mere mortal get access to great seats without having to mortg...
Nielsen//NetRatings recently announced the results of a new "Understanding the Blogosphere" survey. One in ten blog readers use RSS feeds to manage their various blog reading habits. This is a percentage that I'd predict will grow significantly over time.
The Corporate Weblog has quietly emerged as an effective communications platform for business to tell unique and compelling stories to the market.
Oh my gosh! Ten years ago today Netscape went public. What a cool anniversary! With the wide availability of the Netscape browser, the Web was born exactly ten years ago. We’ve come a long way in ten years, but imagine what’s coming in the next ten. Also on August 9, 1995 th...
Technorati, "the authority on what's going on in the world of weblogs" and a popular blog search engine released some terrific statistics on its own blog this week. Technorati currently tracks 14.4 million blogs and 1.3 billion links and they say on average a new blog is cre...
I’ve participated in a bunch of Webinars recently as a featured speaker. Organizations that use Webinars as thought leadership events to attract a targeted audience are engaging in smart marketing. Last week PR Newswire sponsored a Webinar about Online Media Rooms. There wer...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
