I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For many years, printers and designers have used a standard chunk of text as filler when they are creating a new piece to show what the font looks like. The same standard text, which begins with “Lorem ipsum” has been widely adopted by in recent years by Web designers and co...
I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...
I’m amazed at the amount of money spent on paid search engine listings. Of course this form of marketing makes total sense: It is one of the only ways a marketer can reach an audience at the precise time that they are looking for what you have to offer.
Many people have asked my "is it difficult to blog?" I find that I get this question most often from businesspeople who are considering blogging to support their business.
An interesting story circulating on various blogs and picked up by the New York Times over the weekend illustrates the importance of thinking twice before trying to fool savvy consumers. Marketers beware: trickery is bound to be exposed.
I just returned from Universal City, CA (Hollywood) where I had moderated a panel called "Who's Paying Whom and How?" for the Software & Information Industry Association (SIIA) Content Forum 2005. The conference was enjoyable and lots of interesting best practices for th...
I've always enjoyed Seth Godin's books and have read each of them starting with Permission Marketing (1999) as they've come out. I particularly liked his e-book Really Bad Powerpoint (and how to avoid it) (2001) although I haven’t been able to find the (free) download lately...
I love the original research from the Pew Internet & American Life Project. They focus on providing reliable and independent metrics on many aspects of online life and its influence on society. Often new reports that come out from the Project generate buzz and the report...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
