Marketing Speaker

Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization pos...

Yesterday evening I got a nice email from Continental Airlines inviting me to check in online for my flight the next day. Nice, I thought. I can save a bit of time at the airport. So when I clicked through to the reservation link in the email, I was greeted with a rather ste...

Content that turns browsers into buyers takes many forms. The best sites use not only text-based content, but photos, tables, charts, and graphs to enhance Web site appeal.

For many years, printers and designers have used a standard chunk of text as filler when they are creating a new piece to show what the font looks like. The same standard text, which begins with “Lorem ipsum” has been widely adopted by in recent years by Web designers and co...

I’m excited that my new book Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers is close to being released. I'm told by the publisher that it is now at the printer and that we can expect that it will be available online and...

I’m amazed at the amount of money spent on paid search engine listings. Of course this form of marketing makes total sense: It is one of the only ways a marketer can reach an audience at the precise time that they are looking for what you have to offer.

Many people have asked my "is it difficult to blog?" I find that I get this question most often from businesspeople who are considering blogging to support their business.