I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
An interesting story circulating on various blogs and picked up by the New York Times over the weekend illustrates the importance of thinking twice before trying to fool savvy consumers. Marketers beware: trickery is bound to be exposed.
I just returned from Universal City, CA (Hollywood) where I had moderated a panel called "Who's Paying Whom and How?" for the Software & Information Industry Association (SIIA) Content Forum 2005. The conference was enjoyable and lots of interesting best practices for th...
I've always enjoyed Seth Godin's books and have read each of them starting with Permission Marketing (1999) as they've come out. I particularly liked his e-book Really Bad Powerpoint (and how to avoid it) (2001) although I haven’t been able to find the (free) download lately...
I love the original research from the Pew Internet & American Life Project. They focus on providing reliable and independent metrics on many aspects of online life and its influence on society. Often new reports that come out from the Project generate buzz and the report...
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Grokker is a tool that provides "A New Way to Look at Search" through visualization that provides "broad exploration, unexpected discovery, deep understanding."
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
This week, Forrester Research released a major study of US online advertising, predicting that the market will reach $26 billion by 2010. The press release is here and includes some key data points.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
