I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In a research report by Janco Associates Inc. as reported in a recent InformationWeek story, more than one out of ten business professionals use the Firefox browser and the number is expected to grow quickly.
Grokker is a tool that provides "A New Way to Look at Search" through visualization that provides "broad exploration, unexpected discovery, deep understanding."
Yesterday I received an email invitation to an online conference from ISYS Search Software. Unfortunately, there was a glitch in the company's email marketing system and this is what the first line of the email I received contained:
This week, Forrester Research released a major study of US online advertising, predicting that the market will reach $26 billion by 2010. The press release is here and includes some key data points.
I read about a cool product called PC PhoneHome in a New York Times article called "Combating Gadget Theft" by Johanna Jainchill. A link to the NYT article is here, but you need to be a registered with the NYT to read it.
Just a p.s. to David's post--Subject lines should, in fact, contain some reference to the subject of your PR or Marketing email. If it contains a story pitch, how about Story Pitch on Web site Content. If it contains a press release, how about Press Release: Our Company Rele...
I receive several dozen press releases in an average week. I'm interested in what technology companies are up to, but I'm just too busy to decipher press release gobbledygook. I normally give a press release ten seconds to catch my attention, but the surest way to get me to ...
At the Buying & Selling eContent show, David Mandelbrot, General Manager of Search Content at Yahoo! who is speaking on a very interesting panel (Don Hawk, Co-Founder & President of TechTarget is on the same panel) had some cool quotes:
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
