I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I read about a cool product called PC PhoneHome in a New York Times article called "Combating Gadget Theft" by Johanna Jainchill. A link to the NYT article is here, but you need to be a registered with the NYT to read it.
Just a p.s. to David's post--Subject lines should, in fact, contain some reference to the subject of your PR or Marketing email. If it contains a story pitch, how about Story Pitch on Web site Content. If it contains a press release, how about Press Release: Our Company Rele...
I receive several dozen press releases in an average week. I'm interested in what technology companies are up to, but I'm just too busy to decipher press release gobbledygook. I normally give a press release ten seconds to catch my attention, but the surest way to get me to ...
At the Buying & Selling eContent show, David Mandelbrot, General Manager of Search Content at Yahoo! who is speaking on a very interesting panel (Don Hawk, Co-Founder & President of TechTarget is on the same panel) had some cool quotes:
I’m at the Buying & Selling eContent Conference in sunny Scottsdale, Arizona. The conference keynote was brilliantly delivered by David Weinberger, co-author of “The Cluetrain Manifesto” and Berkman Center Fellow. David presented a fascinating look at information archite...
Okay, I'm probably not the only one that finds that the technology du jour can get buzzed into submission (blogging being the most obvious example), but RSS potentially packs a punch that will transcend its own hype. As an editor, I love the idea of another way to get conten...
For one of my several email accounts, I use EarthLink. I've generally had good service with them. But the content in the EarthLink customer service messages make me want to scream. This is not the way to market with content.
Recently I enjoyed a long lunch with my friend Jonathan Kranz, author of Writing Copy for Dummies. We shared a few secrets about creating great Web site copy.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
