I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I’m at the Buying & Selling eContent Conference in sunny Scottsdale, Arizona. The conference keynote was brilliantly delivered by David Weinberger, co-author of “The Cluetrain Manifesto” and Berkman Center Fellow. David presented a fascinating look at information archite...
Okay, I'm probably not the only one that finds that the technology du jour can get buzzed into submission (blogging being the most obvious example), but RSS potentially packs a punch that will transcend its own hype. As an editor, I love the idea of another way to get conten...
For one of my several email accounts, I use EarthLink. I've generally had good service with them. But the content in the EarthLink customer service messages make me want to scream. This is not the way to market with content.
Recently I enjoyed a long lunch with my friend Jonathan Kranz, author of Writing Copy for Dummies. We shared a few secrets about creating great Web site copy.
What marketer doesn't need a sparkling smile? With all the grinning and glad-handing the profession requires, teeth and nails should dazzle. Okay, a bit far maybe… but if you haven't had reason to in the past, check out Crest's Whitestrips site. This is some content savvy st...
I'm still convinced that a blog is a terrific communications medium for organizations large and small to tell stories. CEOs provide insights into running a corporation through regular posts, customer services teams and research analysts all have a tremendous opportunity to b...
As I said in my January column in EContent Magazine, Many members of the media don't understand bloggers' role on the Web. They get defensive and cry "not real journalism!"
Recently quite a few people have asked me about blogging and its specific value for businesses. Glad you asked! Blogs are a terrific way to get any organization to tell its story.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
