I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the best things compelling Web content can do is show that your product or service is not a commodity. And by doing so, you can command premium prices and differentiate the product from everything else in the marketplace. This is true in every product or service categ...
Many companies devote extensive resources on their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company Website. If it’s important enough to write a press release about, consider telling your client...
Recently I stumbled upon a terrific site for "know-how solutions" called Socrates. I think their innovative Web marketing techniques are worth studying by anyone who wants to cash in with Web content.
Like all marketing and advertising professionals, I eagerly await the big budget advertiser's Super Bowl ads: What will companies spend money on this year? In a particularly strange ad, McDonald's spoofed the Virgin Mary Toast that fetched $28,000 in a recent online auction....
Since this is Super Bowl weekend and a hometown team is once again battling it out to be the best in the world, I'm spending more time with The Boston Globe sports section. But what I find to be fascinating is how the Globe has made use of interactive content on the Boston G...
I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers...
With my new book “Cashing in with Content” now five months away from publication, I visited the midwinter meeting of the American Library Association this weekend. The huge show featured 800 exhibitor booths including hundreds of publishers plus other companies serving the l...
I ran across a fascinating and well-researched analysis Why corporate boards should blog on IR Web Report. In the analysis, authors Dominic Jones and Pam Agnew argue, "we are convinced that the technology offers a highly attractive opportunity for forward-thinking directors ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
