I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
What marketer doesn't need a sparkling smile? With all the grinning and glad-handing the profession requires, teeth and nails should dazzle. Okay, a bit far maybe… but if you haven't had reason to in the past, check out Crest's Whitestrips site. This is some content savvy st...
I'm still convinced that a blog is a terrific communications medium for organizations large and small to tell stories. CEOs provide insights into running a corporation through regular posts, customer services teams and research analysts all have a tremendous opportunity to b...
As I said in my January column in EContent Magazine, Many members of the media don't understand bloggers' role on the Web. They get defensive and cry "not real journalism!"
Recently quite a few people have asked me about blogging and its specific value for businesses. Glad you asked! Blogs are a terrific way to get any organization to tell its story.
One of the best things compelling Web content can do is show that your product or service is not a commodity. And by doing so, you can command premium prices and differentiate the product from everything else in the marketplace. This is true in every product or service categ...
Many companies devote extensive resources on their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company Website. If it’s important enough to write a press release about, consider telling your client...
Recently I stumbled upon a terrific site for "know-how solutions" called Socrates. I think their innovative Web marketing techniques are worth studying by anyone who wants to cash in with Web content.
Like all marketing and advertising professionals, I eagerly await the big budget advertiser's Super Bowl ads: What will companies spend money on this year? In a particularly strange ad, McDonald's spoofed the Virgin Mary Toast that fetched $28,000 in a recent online auction....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
