I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Since this is Super Bowl weekend and a hometown team is once again battling it out to be the best in the world, I'm spending more time with The Boston Globe sports section. But what I find to be fascinating is how the Globe has made use of interactive content on the Boston G...
I’m at the SIIA Information Industry Summit in the awesome Gotham Hall. As this is a professional information industry show, I was curious to see what interesting ideas the presenters had for using content to drive action. After all this is a group of professional publishers...
With my new book “Cashing in with Content” now five months away from publication, I visited the midwinter meeting of the American Library Association this weekend. The huge show featured 800 exhibitor booths including hundreds of publishers plus other companies serving the l...
I ran across a fascinating and well-researched analysis Why corporate boards should blog on IR Web Report. In the analysis, authors Dominic Jones and Pam Agnew argue, "we are convinced that the technology offers a highly attractive opportunity for forward-thinking directors ...
A broad-ranging group of 1,200 “respected technology experts, scholars, industry officials, and social analysts” were asked by the Pew Internet and American Life Project for their opinions and thoughts about the future of the Internet. I was thrilled to be included in the gr...
Every year, marketers send me a slew of holiday wishes. Some take the form of your basic holiday card signed by staff members, others send logo-bearing coffee mugs and such, but most send out a pre-stamped corporate-branded card. I admit, I'm a sucker for the old school hand...
eMarketer's team of analysts and researchers give their predictions of what to look out for in 2005 in the Internet, e-business and emerging tech arena.
Millions of people around the world want to help the victims of the Asian tsunami disaster. But for many, there are questions: Which humanitarian organization is in the best position to help? Where shall I donate my money?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
