I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A broad-ranging group of 1,200 “respected technology experts, scholars, industry officials, and social analysts” were asked by the Pew Internet and American Life Project for their opinions and thoughts about the future of the Internet. I was thrilled to be included in the gr...
Every year, marketers send me a slew of holiday wishes. Some take the form of your basic holiday card signed by staff members, others send logo-bearing coffee mugs and such, but most send out a pre-stamped corporate-branded card. I admit, I'm a sucker for the old school hand...
eMarketer's team of analysts and researchers give their predictions of what to look out for in 2005 in the Internet, e-business and emerging tech arena.
Millions of people around the world want to help the victims of the Asian tsunami disaster. But for many, there are questions: Which humanitarian organization is in the best position to help? Where shall I donate my money?
Recently I’ve poked, prodded and analyzed the Web sites, marketing programs and sales strategies of quite a few diverse organizations. I’ve noticed that many B2B companies as well as consumer and non-profit organizations don’t do a particularly good job of integrating progra...
Fortune Magazine’s David Kirkpatrick and Daniel Roth write about how Freewheeling bloggers can boost your product or destroy it. Either way, they've become a force business can't afford to ignore.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
