I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nielsen//NetRatings recently announced the results of a new "Understanding the Blogosphere" survey. One in ten blog readers use RSS feeds to manage their various blog reading habits. This is a percentage that I'd predict will grow significantly over time.
The Corporate Weblog has quietly emerged as an effective communications platform for business to tell unique and compelling stories to the market.
Oh my gosh! Ten years ago today Netscape went public. What a cool anniversary! With the wide availability of the Netscape browser, the Web was born exactly ten years ago. We’ve come a long way in ten years, but imagine what’s coming in the next ten. Also on August 9, 1995 th...
Technorati, "the authority on what's going on in the world of weblogs" and a popular blog search engine released some terrific statistics on its own blog this week. Technorati currently tracks 14.4 million blogs and 1.3 billion links and they say on average a new blog is cre...
I’ve participated in a bunch of Webinars recently as a featured speaker. Organizations that use Webinars as thought leadership events to attract a targeted audience are engaging in smart marketing. Last week PR Newswire sponsored a Webinar about Online Media Rooms. There wer...
Online Media Rooms are an important part of any organization’s Web site and a critical aspect of an effective media relations strategy. Done well, a good Online Media Room will turn journalists who are just browsing into interested writers who highlight your organization pos...
Yesterday evening I got a nice email from Continental Airlines inviting me to check in online for my flight the next day. Nice, I thought. I can save a bit of time at the airport. So when I clicked through to the reservation link in the email, I was greeted with a rather ste...
Content that turns browsers into buyers takes many forms. The best sites use not only text-based content, but photos, tables, charts, and graphs to enhance Web site appeal.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
