--- title: "Search Engine Marketing for Publishers: the art of being found online" --- [Skip to main content](https://www.davidmeermanscott.com/blog/2006/04/search_engine_m-2.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Search Engine Marketing for Publishers: the art of being found online April 11th, 2006 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) Today at the [Buying & Selling eContent Conference](http://www.buy-sell-econtent.com/Program.shtml) in Scottsdale, Pam Springer, CEO of [ECNext](http://www.ecnext.com/) released a terrific e-book called [Search Engine Marketing for Publishers: the art of being found online](http://www.ecnext.com/ecnext/insights/ebook.shtml). The e-book is free and no registration is required. I'm looking forward to learning more from Pam as we’re on a panel together this morning called From Licensing to Branding: SEO/SEM and Ads Meet Premium Content. Pam has been an evangelist for helping publishers sell more online through the art of being found online and this e-book provides a great primer for those who want to learn more. Her company works with publishers such as Thomson Gale, McGraw-Hill, Dun & Bradstreet, AMR and Fitch Ratings. Publishers are incredibly fortunate because their product—online content—is the raw material for search engine marketing. Sadly, most publishers don’t leverage those important assets to sell more online. Search Engine Marketing for Publishers: the art of being found online provides a fun and informative how-to guide that will be useful for all publishers: both experts in the art of being found online and those who are new. Read it, follow Pam's practical advice and you will sell more. [Download the e-book here.](http://www.ecnext.com/ecnext/insights/ebook.shtml) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) [ Business to Business ](https://www.davidmeermanscott.com/blog/topic/business-to-business) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fanocracy%202e.jpg?width=1500&height=841&name=Fanocracy%202e.jpg) ### New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World July 14th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Unbound%2026.jpg?width=1119&height=690&name=Unbound%2026.jpg) ### What AI Can't Upskill For You, And What To Do About It July 7th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/what-ai-cant-upskill-for-you-and-what-to-do-about-it) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/bunnies%20and%20bees.jpg?width=1500&height=823&name=bunnies%20and%20bees.jpg) ### Bunnies and Bees June 22nd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/bunnies-and-bees) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/loss%20of%20serendipity.jpg?width=2026&height=1067&name=loss%20of%20serendipity.jpg) ### Algorithms Ate Serendipity: Bring Back Surprise to Spark True Fandom May 19th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/algorithms-ate-serendipity-bring-back-surprise-to-spark-true-fandom) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/The%20Dip%20Lindy%20Hop.jpg?width=2000&height=1052&name=The%20Dip%20Lindy%20Hop.jpg) ### Revisiting The Dip May 13th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/revisiting-the-dip) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Modern%20marketing%20team.png?width=1774&height=887&name=Modern%20marketing%20team.png) ### RIP Middle Management in Marketing & PR April 23rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/rip-middle-management-in-marketing-pr) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/your%20fans%20are%20waiting.jpg?width=2000&height=1061&name=your%20fans%20are%20waiting.jpg) ### Your Fans Are Waiting March 20th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/your-fans-are-waiting) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/your%20tedx%20talk.jpg?width=1536&height=828&name=your%20tedx%20talk.jpg) ### So, You Want to Do a TEDx Talk? 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