I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The Boeing Company recently launched a completely new approach to the Web.
Last year, I wrote about Ryan Gielen, a NYC-based Indie film director and producer. What interested me was how Ryan made much the soundtrack of his film The Graduates available for free download.
A great way to get your organization noticed is to share an interesting experience with "citizen journalists" and let them tell your story. (Citizen journalists include bloggers, podcasters, video-bloggers, people active on Twitter, and the like).
What was once a predictable twenty-four-hour news cycle driven by the evening television news broadcasts and daily newspaper production deadlines is now an always-on, real-time, constantly evolving flow of news from thousands of mainstream sources.
UPDATE May 5, 2010 -- Less than two hours after I published this blog post, Boston Globe Reporter Don Aucoin found it and contacted me for comment on a story he was in the process of researching and writing about the communications aspect of this emergency. That article Long...
Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States' largest association for professionals in marketing and agribusiness.
I love this video. Smoking Skills is a hip and fresh approach to raise awareness for the dangers of smoking amongst urban teens.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
