I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States' largest association for professionals in marketing and agribusiness.
I love this video. Smoking Skills is a hip and fresh approach to raise awareness for the dangers of smoking amongst urban teens.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
I've had discussions with quite a few people in the last few months who are confused about the role of Public Relations in the new world of the Web.
Amanda Palmer announced yesterday that after a two year fight she is now free from her record deal with Roadrunner Records.
Jim Sterne has written an outstanding book called Social Media Metrics: How to Measure and Optimize Your Marketing Investment which releases this week.
One student literally cried on my shoulder. Sobs and snot. (Really). I had never met her before. She came up to me after a speaking gig to tell me her story.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
