I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
In a completely boneheaded move, the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) announced that they want to set up a system to charge people who tweet any part of song lyric.
UPDATE February 27, 2010 at 11:00 -- I just published an updated article on this for the Huffington Post US Department of Defense Ahead of Most Companies with a New Social Media Policy
Albion Café on Boundary Street in Shoreditch, London sends a tweet via @albionsoven when fresh and delicious treats come out of the oven. Example: Freshly baked crumbly Chocolate Chip Cookies stuffed with oozy chocolate chips.
I sent a tweet this morning as a result of a pitch that I received though email from Mktgbuzz. The pitch offered 50% off a PRWeb press release for the first 500 people who filled out a form.
At the NASSCOM India Leadership Forum in Mumbai, I had an opportunity to sit down with John Suffolk, Chief Information Officer of Her Majesty's Government.
As I was strolling the streets of Bombay (Mumbai), India, I noticed that the taxicabs are the same make of car, yet the owners of the cabs have personalized them with stickers and other do-dads to make them unique.
Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
