I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As I was strolling the streets of Bombay (Mumbai), India, I noticed that the taxicabs are the same make of car, yet the owners of the cabs have personalized them with stickers and other do-dads to make them unique.
Wouldn’t it be cool if people created videos for you? Perhaps like HP, you could hold a contest to get students to put forward their best efforts. The contest was simple. "Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can ...
So last night I made my way to Pakhuis Wilhelmina, a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band. (Click the photo to enlarge.)
While in Amsterdam where I keynoted the Marketing Pioneers event, I met Jan Willem Alphenaar, Producer and Director of DSB the Movie.
Corporate comedy is one of those phrases like "jumbo shrimp," "smart ass," and "party down in Omaha" that seems a bit off. (No offense to shrimps, asses, or those from Omaha).
Seth Godin's new book releases today. I was lucky to receive an early copy of Linchpin: Are You Indispensable? and read it in two sittings.
News releases are a great way for organizations of all kinds to generate consumer interest, get information into the search engines, and reach people through alerts. I've been talking about direct-to-consumer news releases since my free ebook The New Rules of PR was publishe...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
