I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Tom Peters sat down to answer some questions for us on video.
Great stuff here. If you don't have 12 minutes for the entire thing, check out the timeouts below and do listen to Tom answer at least one question.
We discuss business, excellence, writing, toilet reading, marketing using free content, and life on a Vermont farm. And we also talk a bit about his new book The Little Big Things: 163 Ways to Pursue EXCELLENCE (just released).
Tom Peters has been writing bestselling books and has been a top-level speaker to international business audiences for more than 25 years. Both Fortune Magazine and The Economist call Tom, "uber-guru of business."