I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company.
UPDATE: About an hour after I tweeted this post, American Airlines - @AAirwaves - tweeted a reply. Good for them for monitoring and responding. They also contacted me privately and want to engage with me on this. I'll report what happens. +++++++++++++++++++++++++++++
I'm a huge believer in buyer persona based marketing: When you create information on the Web to help solve the problems of your buyer personas (rather than just prattling on about your products and services).
In a completely boneheaded move, the Japanese Society for Rights of Authors, Composers and Publishers (JASRAC) announced that they want to set up a system to charge people who tweet any part of song lyric.
UPDATE February 27, 2010 at 11:00 -- I just published an updated article on this for the Huffington Post US Department of Defense Ahead of Most Companies with a New Social Media Policy
Albion Café on Boundary Street in Shoreditch, London sends a tweet via @albionsoven when fresh and delicious treats come out of the oven. Example: Freshly baked crumbly Chocolate Chip Cookies stuffed with oozy chocolate chips.
I sent a tweet this morning as a result of a pitch that I received though email from Mktgbuzz. The pitch offered 50% off a PRWeb press release for the first 500 people who filled out a form.
At the NASSCOM India Leadership Forum in Mumbai, I had an opportunity to sit down with John Suffolk, Chief Information Officer of Her Majesty's Government.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
