--- title: Seth Godin and Tom Peters on giving away content for free --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/04/seth-godin-and-tom-peters-on-giving-away-content-for-free.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Seth Godin and Tom Peters on giving away content for free April 19th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before. Conventional wisdom, especially with B2B marketers, has been to only offer valuable information in exchange for contact information. Most companies still insist on requiring an email address in exchange for a white paper via [squeeze pages](https://www.webinknow.com/2009/10/say-no-to-squeezing-your-buyers.html). **See what Seth Godin and Tom Peters have to say on the topic. ** Direct link to [Seth Godin and Tom Peters on giving away content for free](https://vimeo.com/60438274) on Vimeo. If you have trouble convincing your management team to try free information without an email registration, consider telling them that Seth Godin, Tom Peters, and David Meerman Scott all say to try it. Send them a link to this post. The answers in this video were pulled from longer video interviews. If you haven't seen them, the full interviews are worth a watch. I interviewed [Seth Godin](https://www.webinknow.com/2010/01/seth-godin-talks-about-being-a-linchpin.html) around his book Linchpin and [Tom Peters](https://www.webinknow.com/2010/03/tom-peters-talks-about-the-little-big-things.html) about his book The Little Big Things. This *Inside Look at Marketing* video was produced by my friends at [VisibleGains](http://www.visiblegains.com/). [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Fanocracy%202e.jpg?width=1500&height=841&name=Fanocracy%202e.jpg) ### New 2nd Edition of Fanocracy Publishes Today: Your Human Connection in a Polarized, Noisy World July 14th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/new-2nd-edition-of-fanocracy-publishes-today-your-human-connection-in-a-polarized-noisy-world) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/bunnies%20and%20bees.jpg?width=1500&height=823&name=bunnies%20and%20bees.jpg) ### Bunnies and Bees June 22nd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/bunnies-and-bees) 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