I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Brand Journalism is when any organization—B2B company, consumer product company, the military, nonprofits, government agencies, politicians, churches, rock bands, solo entrepreneurs—creates valuable information and shares it with the world. Brand Journalism is not a product ...
Thirty years ago the "Japan Inc." partnership between government and industry created an economic powerhouse. Today, those same players are actively blocking innovators in Japan from creating similar success in the fast-growing, new digital economy.
When important news affecting your organization breaks fast, sometimes the best way to connect with customers and the media is to quickly build a new Web site.
The tip is below. Feel to jump to the punch line.
Tom Peters sat down to answer some questions for us on video.
Obsessed.
I've been thinking a lot about how organizations extend the use of social networking beyond the marketing department. You've probably thought about this too or are even implementing it at your company.
UPDATE: About an hour after I tweeted this post, American Airlines - @AAirwaves - tweeted a reply. Good for them for monitoring and responding. They also contacted me privately and want to engage with me on this. I'll report what happens. +++++++++++++++++++++++++++++
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
