I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
What was once a predictable twenty-four-hour news cycle driven by the evening television news broadcasts and daily newspaper production deadlines is now an always-on, real-time, constantly evolving flow of news from thousands of mainstream sources.
UPDATE May 5, 2010 -- Less than two hours after I published this blog post, Boston Globe Reporter Don Aucoin found it and contacted me for comment on a story he was in the process of researching and writing about the communications aspect of this emergency. That article Long...
Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States' largest association for professionals in marketing and agribusiness.
I love this video. Smoking Skills is a hip and fresh approach to raise awareness for the dangers of smoking amongst urban teens.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
In September I presented a Social Media Masterclass in Melbourne Australia held in a terrific meeting space at Federation Square.
I've had discussions with quite a few people in the last few months who are confused about the role of Public Relations in the new world of the Web.
Amanda Palmer announced yesterday that after a two year fight she is now free from her record deal with Roadrunner Records.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
