I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When President Obama chose to replace General Stanley A. McChrystal following the fallout from the general's controversial comments in a recent Rolling Stone article, the media was in a frenzy. Because McChrystal was the top U.S. commander in Afghanistan, over 13,000 mainstr...
How does a large professional services firm communicate using the tools of social media?
Can't decide what to get Dad for Fathers' Day?
I am a keen observer of Presidential communications strategies.
Facebook is a great way to connect.
UPDATE: Joe Payne told me Payne says that within two weeks of this blog post, Eloqua closed a deal with software company Red Hat that was worth more than $500,000 over two years. They also closed with TRUSTe, a major Internet privacy services company. The half dozen new Eloq...
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
