I’m frequently asked about reaching international audiences. With language differences and widely varying social networking sites (such as Hyves in the Netherlands), how do marketers reach a global audience?
Huge brands should localize. But if you're a smaller organization, video works great. You can imbed a video in most Web platforms and social networking sites around the world.
Watch this short (1:16) video where I ask people in various countries if they watch video online. Show the video to your skeptical boss.
I shot the clips during speaking gigs with my Flip Video camera. Sorry for shaking!
Thanks to my friends at VisibleGains for editing this video.
Disclosures: I am on the boards of advisors of Visible Gains (producer of the video) and Eloqua (the San Francisco clip was shot at the Eloqua Experience conference which I keynoted).
David Meerman Scott is a business growth strategist, advisor to emerging companies, and international bestselling author of a dozen books including Fanocracy and The New Rules of Marketing & PR. His books are published in 30 languages from Arabic to Vietnamese and have sold nearly a million copies.
