--- title: Online video rocks as a global marketing channel --- [Skip to main content](https://www.davidmeermanscott.com/blog/2010/05/online-video-rocks-as-a-global-marketing-channel.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Online video rocks as a global marketing channel May 24th, 2010 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) I’m frequently asked about reaching international audiences. With language differences and widely varying social networking sites (such as [Hyves](https://www.webinknow.com/2009/10/when-marketing-in-the-netherlands-you-need-to-get-hyves.html) in the Netherlands), how do marketers reach a global audience? Huge brands should localize. But if you're a smaller organization, video works great. You can imbed a video in most Web platforms and social networking sites around the world. Watch this short (1:16) video where I ask people in various countries if they watch video online. Show the video to your skeptical boss. Direct link to [Are you reaching buyers via online video?](http://vimeo.com/11291405) I shot the clips during speaking gigs with [my Flip Video camera](https://www.webinknow.com/2009/05/a-flip-video-camera-in-every-marketers-and-customers-pocket.html). *Sorry for shaking! * Thanks to my friends at [VisibleGains](http://www.visiblegains.com/) for editing this video. *Disclosures: I am on the boards of advisors of Visible Gains (producer of the video) and Eloqua (the San Francisco clip was shot at the Eloqua Experience conference which I keynoted).* [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) [ Best Practices ](https://www.davidmeermanscott.com/blog/topic/best-practices) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Writers%20thrive%20in%20world%20of%20AI.png?width=1536&height=1024&name=Writers%20thrive%20in%20world%20of%20AI.png) ### How Writers Thrive in the Age of AI October 9th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/how-writers-thrive-in-the-age-of-ai) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/write%20compelling%20headlines.jpg?width=2248&height=1506&name=write%20compelling%20headlines.jpg) ### The Fine Art of Crafting a Not-Quite-Clickbait Headline August 1st, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fine-art-of-crafting-a-not-quite-clickbait-headline) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png?width=1200&height=627&name=DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png) ### How to Write and Publish a Book that Supercharges Your Personal Brand July 2nd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/how-to-write-and-publish-a-book-that-supercharges-your-personal-brand) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/story%20time%20shutterstock_2078659261.jpg?width=1500&height=999&name=story%20time%20shutterstock_2078659261.jpg) ### The Story Customers Tell Themselves May 6th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-story-customers-tell-themselves) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/shutterstock_2485310835.jpg?width=1500&height=846&name=shutterstock_2485310835.jpg) ### Your Original Content: Repurpose, Repurpose, Repurpose! 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