Join us on our Grateful Dead book Follow the Band Book Tour

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Marketing Lessons from the Grateful Dead  |  Books

Brian Halligan and I just announced our new book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History

GD front cover Join us in our Follow the Band Book Tour (hashtag #GDbook) as we conduct book signings, host virtual events, and follow Furthur (Bob Weir and Phil Lesh) and Rhythm Devils (Mickey Hart and Bill Kreutzmann) this summer! Brian and I are out to have some fun, meet fellow marketers and Deadheads, and boogie at some shows. We hope to see you at one of these events.

Home base for the tour will be our Marketing Lessons from the Grateful Dead Facebook page.

Hashtag #GDbook

* * * Follow the Band Book Tour * * *

Monday, July 26th

Book signing: Barnes & Noble in Burlington, MA at 7:00 pm

Wednesday, July 28th

Book signing and Tweetup at the Roger Smith Hotel New York City at 5:00 PM
hotel information
For Special Twitter rates on Rooms use this link bit.ly/RSrooms

Nokia Concert: Further at Nokia Theater in New York at 8:00 pm.
This is a rather small venue and a terrific place to see Furthur in an intimate setting.
The show is sold out, but tickets may be available at Stubhub

Thursday, July 29

Book signing: Barnes & Noble book in Stamford, CT at 12:00 noon

Concert: Gathering of the Vibes music Festival at Seaside Park, Bridgeport, CT Day 1
Get your tickets here.

Friday, July 30th

Vibes Concert: Gathering of the Vibes music Festival at Seaside Park, Bridgeport Day 2

Featuring Furthur and many other bands.
Get your tickets here.

Book signing: Please top by and say hello to me and Brian from 3:00 to 5:00 pm in the Gathering of the Vibes Merchandise Tent.

Saturday, July 31st

Concert: Gathering of the Vibes music Festival at Seaside Park, Bridgeport Day 3

Featuring The Rhythm Devils
Get your tickets here.

Book signing: Meet us from 2:00 to 4:00 pm in the Gathering of the Vibes Merchandise Tent

August 10th

Webinar: What Every marketer can learn from the most iconic band in history

Join basketball legend and Grateful Dead fan Bill Walton (who wrote the foreword to our book, with me and Brian Halligan at 12:00 noon eastern time.


Read more: http://www.hubspot.com/webinars/how-to-market-your-business-like-the-most-iconic-band-in-history#ixzz0tqSRl4wh

August 25

Webinar: For our Australian friends. At 12:00 noon to 1:00 pm Australian Eastern Standard Time.

September 3rd

Concert: The Rhythm Devils at Showcase Live in Foxboro, MA
details and tickets

September 22nd

Concert: Furthur at The Joint at Hard Rock Hotel Las Vegas
details and tickets

Why should you join us?

Picture a summer evening, and you are in a sold out concert hall or festival ground. The audience members have been partying all afternoon in the hot sunshine, hanging with old friends, meeting new ones, drinking, laughing, smoking…

The collective anticipation feels positively electric, enhanced by the stage which hums with hundreds of thousands of watts of pure power ready to rock. The house lights go down and a cheer goes up. Hundreds of tiny red lights on the band’s onstage equipment are visible, blinking on and off like fireflies as the musicians shuffle onto the stage.

Band members plug in and noodle around a bit on their guitars, backs to the audience. The drummer(s) settle in behind their kits. One sends out a cosmic boom from a bass drum, which we in the audience feel as much as we hear it. A cheer for the boom! Some people try to discern what song the band will open with from the quasi-riffs now being played. Set list savants predict the opener to their friends based on the algorithms they used that morning to query databases of every song ever played by the band.

Then quietly, slowly at first, the band coalesces around a familiar tune. They turn to face the crowd. The lights come up. The volume is cranked. And thousands of people collectively begin to boogie. Another Grateful Dead concert (or one by their various offshoots and solo projects) has left the station.

Join us!