I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE - March 30, 2013 - Air New Zealand tweeted a clarification to us which I have saved as a screen shot pasted below.
My friend Jim Stewart who is CEO of a Melbourne digital marketing firm, points us to an example of inappropriate newsjacking.
Too many people are still hung up with outdated artificial demarcations between "mainstream media" and "social media", arguing that one is more legitimate. This leads to flawed marketing and PR strategic decisions.
The US Securities and Exchange Commission is considering taking action against Netflix and its CEO Reed Hastings because of a Facebook post.
UPDATE October 30, 2012 at 10:20
Just because you have my email addresses, it doesn't mean you should email me your marketing message.
Last month I travelled to Toronto to speak at the Microsoft Worldwide Partner Conference and flew via Porter Airlines from Boston.
This morning I noticed this headline New York starts turning payphones into free Wi-fi hotspots. I thought it was cool so I tweeted it at 2:51 am EDT. Very quickly more than twenty people retweeted and added their comments. It seems the idea of turning the old pay phone infr...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
