I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Over the years, I've read countless corporate blogs, seen a bunch of videos, and watched tons of Twitter feeds that look as if the PR pros or Marketing geniuses have gotten their grubby little hands into the mix.
According to Nielsen, the average American spends 158 hours each month watching television(!!).
In the past year and a half I have lost 40 pounds.
Perhaps you've seen the video Lego Man in Space that’s gone around recently. It's an interesting time-lapse sequence of a ride on a weather balloon and has generated two million views in five days. Whenever there is a new technology like this, it is inevitable that somebody ...
It didn't work with music: The music industry killed Napster and sued 16-year-olds to protect their dying business model of selling "albums" via top 40 radio. Instead of understanding the immense power of social media like YouTube as a marketing tool to sell single songs (iT...
I'm getting more email pitches that start out with "Dear Blogger".
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
UPDATE - On the evening of December 1, BMW of North America responded to the issues I highlighted in this post. Do make sure to read what they said (11th comment down).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
