I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've been following the unfolding scandal at the British tabloid News of the World and wondered: How can people be so silly to not protect their privacy with a password on their voicemail?
UPDATE: Craig Kallin, Senior Vice President of Marketing Services for Acsys Interactive commented on the blog post. Thanks, Craig.
Have you used AOL, Lycos, Excite, MSN, or Yahoo! recently?
This morning, the @foxnewspolitics Twitter feed was hacked and populated with tweets reporting the death of President Obama. A group called Scriptkiddies claimed responsibility.
At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.
Imagine what it was like to be a marketer a few decades ago? - Marketing meant advertising and those with the biggest budgets won.
Here's one more installment in what has become (so far) a four part series about the silliness of implementing social media at companies.
I had fun writing my most recent two posts: Advertising agency campaign mentality and PR agency pitch mentality. Based on the large numbers of tweets and comments, the sweeping generalizations were interesting to many.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
