I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The trouble with Zappos: The company is over-exposed as an example of social media excellence. This causes skeptics to believe that success is difficult because only one company has achieved it.
Guy goes up to someone he finds attractive at a bar and first thing out of his mouth is: "Give me your phone number."
To: All employees From: The HR, PR, and Legal departments Subject: New-fangled communications
UPDATE November 2, 2010 - Partly as a result of the buzz generated by this ebook release yesterday morning, over the past 24 hours, my new book Real-Time Marketing & PR has ranked between #6 and #22 overall of all the millions of books books sold by Amazon.com. Thank you...
My friend Joe Chernov told me about his experience where a lawn sign advertising Massachusetts State Auditor candidate Mary Z. Connaughton dislodged from a truck delivering signs and crashed into his car as he was travelling on a highway. The sign impaled his bumper, causing...
As I write this blog post it is 15 hours since Spain won the FIFA World Cup.
Facebook is a great way to connect.
One of my favorite riffs is: "Ebooks are the hip and stylish younger sister of the nerdy white paper."
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
