I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Late last week I wrote a post called Advertising agency campaign mentality. It got some attention with, as of this writing, a few hundred tweets, a bunch of Facebook likes, and 24 comments.
Back when I had a "real job" running marketing departments, I worked with a number of advertising agencies. They were constantly pitching me "campaign" ideas.
People are naturally scared of that which they do not understand.
UPDATE - March 7, 2011 - Tynicka Battle from ThinkTank jumped in to comment and I want to thank her very much for doing so. Please be sure to read her comment (the 23rd one down). ++++++++
Yesterday was a snow day in much of the USA.
Becoming a change agent at your company or with your clients is tough. There is always risk when you challenge the entrenched status quo.
A few weeks ago I spoke at the San Francisco MusicTech Summit, an event that brings together smart people at the intersection of music and technology.
I get dozens of unsolicited press releases and pitches from PR people via email each week. They want me to write about them in this blog, or the Huffington Post, or EContent Magazine, or a one of my books.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
