I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This morning my Australian friends lit up Twitter talking about an epic Twitter #fail from Qantas Airways. I saw messages from Trevor Young, Jim Stewart and others pointing me to what was the top trending topic in Australia today.
Doug Brockway points us to some world-class gobbledygook from a company called ITA Software by Google.
It's simple.
Let's talk about calculating Return on Investment (ROI)
UPDATE: On October 7, 2011 at 2:00 pm a representative of Starwood Social Media Team commented on this post. Please take a look at the response.
Yesterday, Yahoo! announced a reorganization of top management. The press release is choked with cutting-edge, innovative, industry-standard gobbledygook.
UPDATE - August 26, 2011 - Shar VanBoskirk commented on the post. Please make sure to read her thoughtful response to this post (15 comments down).
The four Ps of marketing -- product, place, price, and promotion – used to describe the marketing mix, was coined way back in the 1960s. Business school curricula still frequently include a discussion of the 4 Ps of marketing and I see the 4 Ps pop up frequently in marketing...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
