I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I was in Australia early this month, it seemed the entire social media world was buzzing about Cotton On and the corporate communications crisis that played out on blogs and Twitter. In particular, I heard many people discussing the perceived poor response by the compan...
Every day, I run across FEAR of marketing on the Web.
I read dozens of blogs regularly and scan hundreds of others in an average week. Maybe you do too.
UPDATE About three hours after I sent the post below, I was contacted by Deb Collins, VP of Sales & Marketing at Delaware North Companies Parks & Resorts. Please be sure to read her comment (the 5th one below my original post). +++++++ ORIGINAL POST I've been noticin...
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
I'm working on a project with my publishers John Wiley & Sons, Inc. that will be released sometime in 2010. No, I am not writing a new book, but it is too early to talk about what I'm cooking up just yet. When we're ready to announce, this blog will be the first place th...
Warning: This blog post is a rant. (But it does have a purpose.)
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
