I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This is a long post detailing my analysis of 12 speakers bureau websites. While it will be of tremendous interest to people who work at speakers bureaus (particularly the ones I profiled), this analysis should also be valuable to any B2B marketers in a service business.
What conventional wisdom that "everybody knows" can you challenge?
UPDATE July 22, 2009
It seems like every week, I'm explaining Twitter to people. You probably are too.
Have you noticed that more and more bulk email comes in these days with an opening "Dear Colleague"?
Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.
Many people think that Search Engine Optimization involves some sort of magic formula.
For decades, traditional business-school-style marketing has stressed the "Marketing Ps" (Typically the four Ps are identified as Product, Pricing, Promotion, and Placement, although some say there are five or six Ps including others like Packaging and Publicity).
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
