I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Like many of you, I regularly follow a bunch of business-related blogs and check out dozens of others each week. Most of the new ones I check out have no value (for me) so I never return. I've been thinking about why I choose to pay attention to a blog vs. just cruise by aft...
One of the most amazing things about the Web is that when an idea takes off on the Web, it can propel a brand to fame and fortune. Marketers particularly love when this happens to a product without their influence. There's no better way to get your product out there than to ...
I've written about the plague of gobbledygook in business writing for several years now. I first articulated this problem in my Gobbledygook Manifesto, which provided an analysis of gobbledygook in over 388,000 press releases sent in 2006. With the help of Dow Jones we used ...
Readers of this blog know that I am a huge fan of YouTube videos created to spread an idea or story. When people share your ideas and stories with their friends, family members, and colleagues, and there is a small rub-off on you, that's just terrific. There's no better way ...
This morning the wife was shouting at her computer "Anna is retarded!"
I've had an opportunity to casually explore the attitudes of hundreds of large and small companies whose employees attend my full-day New Rules of Marketing seminar and my keynote speeches. In my very unscientific questioning, my guess is that about 25% of companies block em...
People often ask me about search engine optimization. In particular, many ask what search engine marketing techniques they can use on their site to "get high rankings."
UPDATE: On the same day I wrote this post, Paul Michelman, the director of content for Harvard Business Digital commented. If you find this post interesting, please be sure to read Paul's comment and my reply to it.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
