I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that I get hundreds of unsolicited press releases and PR pitches every week. I'm on a bunch of lists because of this blog, my books, and the magazines I write for. Ugh.
World Wide Rave: People talking about you and your company and your products. World Wide Rave: When a community is eager to link to your stuff on the Web.
Lately I've been getting dozens of pitches a week from PR people who want me to write about their stuff on this blog. Most of the pitches are just spam, with the PR types using the exact same techniques that they have used with journalists for years.
In the past year, I've had many conversations with CEOs, Presidents of companies, and other senior executives about the new rules of marketing and about blogs in particular.
I'm enjoying the US Presidential race. As a marketer, it is fascinating to see how the candidates position themselves. And as a frequent keynote speaker at conferences, I also enjoy the snippets of candidates speaking on the stump.
A few weeks ago I get a call from Gary Stern, a columnist for Investors Business Daily.
Dear Warner Music Group Executives:
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
