I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE
A common mistake with Web marketing programs is that people are so busy marketing and communicating and being "on message" that they forget to just ask for the damn order! It's silly. Many companies spend thousands (or millions) of dollars on some slick online marketing camp...
To paraphrase the Wikipedia entry, spam is sending email that is both unsolicited by the recipient and sent in substantively identical form to many recipients.
I recently had an exchange with an agency PR person pitching me about their client: Esker. The PR person wanted me to write a profile of an Esker employee for one of my EContent Magazine columns.
Marketers are a bunch of flaky wimps.
As the Web has made communicating with reporters and editors extremely easy, breaking through using the online methods everyone else uses has become increasingly difficult.
Yes, like many others, I enjoy the Super Bowl TV adfest each year. Many others write about the ads such as Jim Nail from Cymfony so I prefer to take a look at the Web site tie ins – you know those little URLs at the bottom of the screen as the TV ad ends. I'm only interested...
At the recent Social Media Club Boston meeting, John Cass asked a question of Ian Lamont, the Senior Online Projects Editor for Computerworld that I thought was interesting. My paraphrase of John’s question is "do the bloggers at Computerworld participate on the blogs of oth...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
