I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At every one of my speeches, I say PR people are spammers. That gets everyone's attention so I have an opportunity to explain what I mean.
Is it just me or have Facebook applications become too damn annoying?
One of the fundamental aspects of web marketing is that you need to understand your buyers before you create any content. Who are you trying to reach? What are the market problems of the buyer persona that you are targeting? What resonates with your buyer?
I've gone beyond being angry when companies I do business with interrupt me with loud marketing messages that I cannot ignore. Now I just laugh. And blog.
Since we're at the end of summer, it's time for some frivolous fun.
Steve Johnson has an interesting take on the question: Why demo at trade shows?
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke!
Speaking at conferences and running training programs for corporate groups represents about half of my revenue these days. I speak at about 30 conferences a year and have an opportunity to hear some amazing speakers and also many incredibly terrible ones.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
